Case Study
The Generator
The Generator is a programme aimed at empowering people, whānau and communities to develop financial independence by establishing microbusinesses. Delivered as a partnership between charitable organisations, Emerge Aotearoa and Vaka Tautua, The Generator is innovation that builds on deep community knowledge.

WGIF has enabled The Generator to develop a mobile application and digital platform to broker seed funding and give coaching to people in hardship, allowing them to pursue opportunities to lead them to financial independence.
“I am a live-in carer for a terminally ill person. When I was referred to The Generator I had no business skills whatsoever, relying on technology to access support. Through this journey I could see myself changing, I could see my aspirational idea to help other tamariki come alive. It gave me the confidence to make this idea happen. I was also learning about myself; as you overcome those barriers you start to grow. So many things have come from this, for my family, for community.”
Generator Participant