The Generator is a programme aimed at empowering people, whānau and communities to develop financial independence by establishing microbusinesses. Delivered as a partnership between charitable organisations, Emerge Aotearoa and Vaka Tautua, The Generator is innovation that builds on deep community knowledge.

WGIF has enabled The Generator to develop a mobile application and digital platform to broker seed funding and give coaching to people in hardship, allowing them to pursue opportunities to lead them to financial independence.